Real Estate Ads – Writing Tips We need to know
What real estate agents, part of the routine of our work is to write newspaper ads, brochures and websites. Our goal is to create a positive feeling of ownership and the plot of a potential buyer. However, it is easy to cross the line into false or discriminatory language. Although not the intention of a text discriminatory casual use of certain terms may be construed to write that way. Today more than ever we must ensure that our descriptions are the propertyproperly and in compliance with fair housing laws. Here are some suggestions:
Always be careful to describe the characteristics of the property. It has the profile of the buyer. While there is also a probable error of the buyer in sight, we should focus on the ad directly to a specific group of people. Consider every person who is financially, for a potential buyer. Here are some examples that describe:
Historic home, with large veranda
Condo is fully equipped withGym and pool
Qualified senior housing
Take a break from gardening!
Enjoy your private station!
Bring your hammer and lots of ideas!
Avoid expressions such as six, with a focus on the customer:
Welcome to the empty nest (children are welcome, no?)
Great neighborhood family (as one of the suspects?)
Hispanic community (OK, I understand.)
(Near Indian food this is the Indian part of town?)
Ideal for a bedroom (it's safefor others?)
Take the kids (Sorry, but not yet!)
Our version of the list, there is often a feeling of closeness to home. Here are some phrases that describe your community:
Gated
Real Estate Property
Popular shopping district in the vicinity
Tree-lined streets with sidewalks
Isolated environment
1940-era district
Horses Allowed
On Course
One-to-talkTo speak with the district and another to close. Avoid phrases that the residents themselves do not indicate a preference for certain persons to the exclusion of others. Stay away from this type of sentences:
Exclusion zone (Who is excluded?)
The management at home (Which is the management of the medium?)
Barrio de elite (Who is eligible?)
Country Club Area (members are not allowed?)
Quarters of young families (age morePeople?)
Main areas (children are not grateful?)
Helping schools to high (Who said that?)
Quiet neighborhood conservative (liberal, not more!)
Think you stay out in the facts, to describe the structure! Makes some obvious hype is fun and easy common language creates a sense of belonging. Here are some examples:
A complete renovation, including floors and windows
I like the new look
Fresh and easy
Turn right
DesignerColors
Comfortable and spacious
Do not continue – That's it for?
But think before you print and subtle meanings, which could be misunderstood as you:
Completely renovated (really?)
In perfect condition wait (until the ratio of control!)
Wonderful neighbors (yes, rock band is fun!)
(Security Zones Can you guarantee?)
Lovely wood floors under the carpet (all X-ray vision?)
New carpet (OK, it was newlast year).
All equipment replacement (is that even the water heater?)
New heating and air conditioning (all parts of the system?)
Also in the interest of accuracy, avoiding the use of generic brands. If you have a brand, make sure your voice is the brand. Here are some common mistakes:
Jenner Grill
Whirlpool
Corian counters
Sisal Rugs
Andersen Windows
Sub-Zero refrigerator
Finally, not guaranteedwhat must be done with the property. Can be added more difficult than you think. Easement property, restrictions on the title, ground conditions, the strength of the neighborhood or building regulations may present obstacles to construction. The buyer may rely on the state of indifference, and be very disappointed with the results. Avoid statements like these:
Plenty of room for a pool
Usually master bedroom new
See you add a second floor and the city
Sub-Division, and two lots
Go to the Greenbelt (for conservation or private property is devoted to?)
Ideal for bed and breakfast
Un-obstructed view of the lake
When marketing a home, it is our duty to put on your best features and qualified buyers. How do we create ad copy for newspapers, brochures and the Internet, it is very important to use precise language, and remain in compliance with fair housing laws. We should never view sex, race, marital status or age of the futureBuyer or residents in the region.
When we look at directly owned by certain groups of people, many actors do not feel they are welcome to visit the property. Or, if you believe offer is not accepted, and to base them on their statements, that the refusal was the result of a prejudice against them. This could lead to problems, pest control, and give all parties. More than ever, it is important to analyze the meaning of ambiguous announcements. Your reputation isinvolved.
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